Lots of people have wondered about how to start a yoga studio, and the great thing is, when they do so with Honor Yoga, they can count on our marketing help to get the word out about their business. That’s because being a successful yogipreneur isn’t just a matter of opening your studio doors; to keep them open, you’ve got to pay close attention to marketing your yoga studio, and here, we’ll look at four great ways to do so.
Use Social Media — A Lot!
Social media platforms like Facebook, Instagram, and Twitter are great tools you can use to reach your community to tell it more about who you are and what you have to offer. You can use social media to announce classes, share success stories, or just let your community know you’re there. These accounts are free to set up and have the potential to reach thousands of people, so it makes a lot of good sense to harness the power of social media as a marketing tool and use it on a regular basis. If you don’t have the time to manage these platforms yourself, consider hiring someone who does. It will be well worth the investment.
Join Your Chamber of Commerce
When it comes to marketing your yoga studio, your local Chamber of Commerce is one of the best places to start. Smart business owners make it a point to join them because they provide so many great opportunities to meet new faces. Networking is important to just about any business, so doing so as often as possible is key. Meeting members of your community, sharing stories and experiences with them, and letting them know you’re there to provide something of value goes a long way toward growing your franchise. What’s more, you can’t overestimate the effect of a simple handshake, and you’ll have plenty of chances to shake hands at Chamber events! Joining your local Chamber also often comes with other group marketing perks, making your membership even smarter.
Pay Attention to Customer Service
Paying attention to the client experience goes a very long way toward marketing your yoga studio. It generates positive word of mouth, and that’s something you simply can’t buy. When your clients leave happy, they share their positive experiences with others, and that helps to grow your studio. Making customer service a priority might sound obvious, but you’d be surprised by how many business owners don’t appreciate its importance. Don’t be one of them.
At Honor Yoga, we’ve always believed in the importance of giving back. It’s the reason why we established the Honor Yoga Foundation in 2017, allowing us to make significant contributions to the community and social outreach. Your Honor Yoga studio will, by its very nature, contribute valuable resources, but making a point to stay involved and responsive to the needs of your community will go a very long way toward creating a strong footing for your studio. Identifying areas of need or spearheading efforts for change will create goodwill and speak volumes about your commitment to your city or town.
If you’d like to find out more about how to start a yoga studio with Honor Yoga and how we support our yogiprenuers with our marketing help, get in touch today!